Women think that men find saying “I love you” difficult. We do not. It is easy to say if it is true. Quite apart from the joy of saying it, there are rewards, both instantly and in the medium term. Like currency adjustment or land reform, it only becomes a burden in the long run.
Saying “I don’t love you” is the difficult one. How do you do it, I am often asked. Love is like an International Monetary Fund loan, I say. The IMF hates rejection and will moan to the world about what a heel you are, but you’ll be glad to be shot of it in the long term. It (or she) will no longer solicit avowals from you, and you will be freed from the guilt of making empty promises in the future.